The key to using Twitter automation well is to be selective about what and how you automate. However, the problem kicks in when instead of being inspired by what others are doing, you completely copy their entire strategy.
It has become pretty common practice to Retweet people or brands when you want to share something interesting someone else tweeted. However, you can take things a little further and layer on engagement by using retweet with comment instead. Vary it up and personalize it for your followers. This next Twitter tip is less of a tactic and more of a general best practice. In the early days of Twitter before we had access to all the data and analytics tools we have today, one of the most common ways brands measured success was by follower count.
The assumption was if you were getting more followers, your strategy was working. Instead, you can set goals that connect to your larger business objectives. And there are plenty of metrics to track your progress. Start by thinking of what your brand hopes to accomplish on Twitter. In a world of dwindling organic engagement across pretty much every social network, brands are constantly looking for ways to reach their audience without paying for ads.
One of the best strategies to achieve that is to use Twitter video. Twitter is one of the most established social media platforms available to businesses today, which has created a lot of Read More …. One of the most popular uses of Twitter for brands is customer service. Delta does a great job of taking initial complaints through Twitter, but then taking the conversation to DM to dive deeper into the situation. In order to provide your customers with a seamless transition from Twitter to a deeper level of customer support, you can use a social media management tool like Sprout with built-in Zendesk integration.
That way, if you need to escalate a customer complaint from Twitter to another department or rep, none of the context from the original conversation gets lost. Twitter lists allow you to organize accounts of interest into groups. For instance, you might have a list for influencers you want to engage with, or people who follow you that are customers.
One of the biggest challenges of Twitter is the mass amount of information thrown at you at a single time. That can be overwhelming to say the least. When you organize everyone into lists, you can start to create a workflow. So instead of seeing the latest tweets from everyone you follow, you have mini-streams you can prioritize.
Twitter is a goldmine for sourcing new leads. Think about it. People use Twitter to voice their opinions, issues and pain points about everything going on in their life. By doing a couple quick searches, you can discover tons of people speaking about issues your products and services can help solve.
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You could do a Twitter search to find people complaining about headaches. These would be great leads for the Reiki chain. This simple and actionable Twitter tip can result in new leads and even customer for your business. But you should be sure to prioritize mentions from customers, media mentions and other high priority tweets.
And the quicker you can respond, the better. Our data showed that customers expect a response from brands on social within four hours, yet most brands average a 10 hour response time. One of the easiest ways to avoid these types of situations is to tweet with the assumption that someone is going to see it. There are plenty of ways to use this to your advantage. For instance, you might have one link go to your company blog, while the other goes to the home page. Or one might go to a campaign-specific landing page while the other is for your newsletter.
And as a bonus tip, if your brand has multiple Twitter handles, you can include them in your bio as well so people can quickly navigate to them. While Twitter can be a great platform to connect with your audience, provide customer support and network, it also has its fair share of trolls.
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Twitter trolls are accounts who will try to bait or attack your brand for no real reason or cause, outside of just wanting to get your attention. However, the difficulty comes into play when you need to differentiate between a legitimate customer complaint and a troll. As we mentioned earlier, customers often look to Twitter as a customer support channel. Make things easier for them by being easy to get in touch with. Warby Parker does a great job by including their official handle for customer support in their bio.
They also enabled the ability for anyone to message them, regardless of whether or not Warby Parker follows you. And the last thing you want is to get branded as the company that provides poor customer service.
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We touched on this a bit in the tip about automation, but we really want to reinforce this. Do not be the brand that goes around spamming as many users as humanly possible. Want to get some user-generated content on Twitter? Start by creating your own branded hashtag. For instance, Netflix often has hashtags for its original content. These branded hashtags make it easy to track conversations about new or upcoming shows and movies.
To take things to the next level, combine branded hashtags with your social media analytics tool to gather data on sentiment analysis , reach, impressions and more. However, taking a few seconds to double check your spelling and tone can save you from embarrassing mishaps. Sometimes a seemingly innocent tweet can be misinterpreted simply because of a typo or the way it was worded.
While these Twitter tips might be geared towards beginners, brands of all sizes can benefit from them. Leave a comment or send a tweet to keep the conversation going! Find out what your audiences are saying across Twitter and other networks. Published on March 07, Dominique Jackson : Dominique Jackson is a pro blogger, inbound marketing specialist and Twitter addict. You can follow all his Tweets djthewriter.
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Get Twitter's mobile client and tweet directly from your phone. Note: Though it might seem like a timesaver, don't set your preferences to automatically place Twitter content on Facebook and LinkedIn--they're unique tools and each requires its own messaging.
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Here are a few to be aware of. Foursquare: For retail and sales, a well-thought-out, geo-targeted presence on Foursquare makes sense. The goal is to reward loyal customers with preferential treatment and discounts.
Groupon: The king of social discounting, this tool lets you offer a deep discount on a single day for a single product to drive awareness and business. But be careful, your operation may be flooded with deadbeats who have no intention of ever returning to pay full price. ShareSquare: Truly the cutting-edge of social media, ShareSquare uses customizable barcodes that can be loaded with company information and placed into business cards, pamphlets or other printed materials, where customers then use their smartphone cameras to capture the encoded info and automatically connect to everything from company images to sweepstakes.
It sounds crazy, but it works. You're in the home stretch. You have a static, search engine-friendly website to help customers find you both on- and offline. You have a qualified community of current and likely customers via LinkedIn. You have the means to track your customers and attract potential ones via Twitter. And you are targeting your message geographically using discounts or other new technologies with Foursquare, Groupon or ShareSquare.
Now comes the critical part: learning to keep things manageable. Considering the power and potential of even one of these tools, it's easy to get distracted by the sheer vastness of it all. You will see people with 1, Facebook friends, 15, Twitter followers and plus LinkedIn connections. Don't sweat it. You only need to serve a few new customers. Start with your best leads on LinkedIn and look at your established connections. They also have connections, so search them for potential clients.
Poke around on Facebook, Twitter and the other platforms to see if your connections there have pages and feeds. If your business offers a solution for them, start following them on Twitter or even make a friend request on Facebook. If it feels like a match, ask for a formal connection on LinkedIn. Be sure to support your first pitch with solid tweets, an excellent image on Facebook and the proper incentives on other platforms. If you do this, your customers should be happy to connect you. Most important, move slowly and limit your time invested.
Spend no more than two hours for each new customer, which keeps your virtual marketing platform from being hyperactive and you won't be accused of spamming your connections. Scale rarely translates into money in social media. Keep your virtual marketing platform lean and up to date, and it will help make you money in the real world. Entrepreneur Media, Inc.
Twitter Marketing: An Hour a Day
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